
We’ve been thinking lately about the irony and surprise of building a company based on producing the best quality soap around and then having nearly 70% of our sales lately go to soap dishes. Clearly, there is a demand and we must listen. Apparently, there is a niche, void, whatever you want to call it, and in honor of this new lesson, we have expanded our bath accessory line. We have just now upgraded our bath brush line, soap sack line and sponge line to include some amazing new, always gentle shower accessories that will hopefully delight and satisfy. We are actively testing and experimenting with some now. There is no greater sin than a bath sponge that falls apart (which is often the challenge with natural products.) Important entrepreneur lesson: Be prepared for handling all sides of your business-and in this case that means soap dishes!